Bacardi Global Brands own the premium Scottish Whisky brand Dewar's. An idea of NYC entrepreneur Robert Flam, under the leadership of Joaquin Bacardi, I was tasked with the design, production and deployment of a Pop-up, traveling marketing extravaganza, assembled, dismantled and transported around cities in China, Malaysia and Europe.  
270˚’virtual room’ theatre. Floor to ceiling movies transform the theatre, sweeping the audience from the highlands of Scotland into the distillery of Aberfeldy, from the days of John Dewar senior to global marketing mix of today. Virtual on screen presenters interact with real life presenters. 
I conceived similiar traveling environments for other Bacardi Global Brands. 
Working with NYC Entertainments, renders by Shaun Vize.

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