Pictorial Identities

I enjoy creating pictorial logos whenever the situation comes my way. Logos, more directed at projects under the parent identity.

New Zealand French Cafe, logo and application onto take out paper cup for own label coffee marque

La Cloche in english translates to 'the bell, dome, bell cover, plate cover (pour les fromages)

Street Fashion Monitor is the home of global street style. Based in London. 

UBU gift imports exports company from NZ, identity and poster for tradefair.

Specialist Procurement and Delivery Consultancy, NZ. 

I created this logo for the Bacardi Global Brand - Dewar's Whisky. It was the moniker for a marketing extravaganza that travelled from city to city, throughout emerging markets in Asia and parts of Russia, promoting the brand to hotel, bar and club managers.

Whilst living back in NZ, where I spent my childhood, in a more desperate moment, I created these fridge magnets...

Concept work for American importer of Brazilian superfruit bars.


During my time in NYC, I worked a lot with BMG records. I worked up this identity for a boutique label and magazine - Jazzcafe

Logo for yearly programme of Summer Cultural Events in Central Park, NYC.

Back in the 1990's I was asked to produce a logo in NYC for the 7th annual NYC Amazon Week, a cultural celebration of Brazilians living, creating and performing in New York. I created the logo using feathers, which feature heavily in the creative work of the Amazonian Natives.

Clover Print, an Irish owned Printshop in NYC. Clover = Irish, CMYK = Printer

Another boutique record label logo for BMG Records, this time music from India.

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